Sweet Smell of Vanilla’s Success

BUSINESS Vanilla isn’t plain to product developers. It’s the x-factor in most fragrances, conjuring feelings of craving, warmth and familiarity. Other scent trends come and go, but vanilla shows no sign of waning popularity, fragrance experts say. That is fueling a chase to find new iterations. (Wall Street Journal) Meet a spice buyer from the biggest vanilla dealer in the world—McCormick&Company. Teachers: Scroll all the … Continue reading Sweet Smell of Vanilla’s Success