Beijing or Bust?
The Beijing Olympics, broadcast in the U.S. exclusively by
NBC Universal, is poised to be the most watched Olympics in history, with a
record 114 million American viewers tuning in, according to Nielsen media
research. However, NBC’s ratings obscure controversies surrounding the quality
of the coverage. Many feel that China’s
“coming out party” should serve as an occasion for the international community
to learn about, and critically evaluate, the Dragon’s path to development.
Bob Costas, host of NBC’s Beijing Games coverage
Image Courtesy of Gizmodo