Check out this World Cup data from Google Insights for Search:
We’ve done a bit with Google Insights in the past. For those who aren’t familiar or need a refresher, Google Insights–a more sophisticated version of Google Trends–enables comparisons of search volume patterns across specific regions, categories, and time frames. Here’s a quick two minute video overview of the tool.
Most Popular World Cup Countries
According to Google, these countries have logged the most* searches for the term “World Cup” in the past 30 days (*as a percentage of total Google searches from that country):
1. Botswana
2. Bangladesh
3. Nepal
4. Zimbabwe
5. Uganda
6. South Africa
7. Kenya
8. Ghana
9. Trinidad & Tobago
10. Tanzania
It’s pretty amazing to me that fully 7 of the top 10 countries are in Africa. Talk about continental football fever! Note that the United States is not on the list. Nor is the United Kingdom, or any other European nation. I guess people with internet access from those countries are searching for a lot of terms other than the World Cup.
Continue reading “Exploring World Cup Geography with Google Insights”
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