Sheila Keller Powell- Farmers’ Market Geography Lessons

Sheila is part of the Utah Geographic Alliance, a semi-retired teacher / “preacher”/ presenter providing resources for teachers, and is always promoting the “gospel” of geographic literacy….wherever she roams.

image_kellerpowell_1.JPGI have been following the exponential growth of farmers’ markets in our state (UT) for several years. Most of our bigger cities and smaller towns now have farmers’ markets as outlets for fresh “locally” grown, lower cost fresh vegetables/fruits, and as community gathering events. My small town, which is agriculturally-based & under pressure from rapid urbanization, has a privately run farmers’ market, but has few truly agricultural vendors (instead it has more art/crafts vendors).  I was convinced our town needed a “true” (agricultural produce and products only) farmers’ market, and so I went to our community council meeting to propose the idea of a farmers’ market in our town.  I did my homework in order to prepare for the meeting; and geography was at the top of my list.  Apparently I convinced the community council of the need for a farmers’ market, because I quickly found myself, along with a volunteer from the community council, in charge of organizing and co-managing a small farmers’ market in my town for about 7 weeks August-October of this year. WOW! What a lot of work, and geography was involved at every turn in the organization process:

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Five for Friday: Five Ways Sarah Jane is Going Green

During Earth Week, I described steps National Geographic is taking to green its facilities, corporate practices, and all-round image. It’s one thing for a mammoth organization (pun on May mag cover story intended) with man and purchasing power, and the benefits of things like “strategic subcommittees” to tackle such an endeavor, but it can be downright overwhelming for an individual. At nearly every go-green event I attend, participants ask for advice on HOW to sort through the seemingly limitless abundance of information and demands on their time and attention–much of it conflicting–to identify green action steps that make sense for THEM.

Start small! Just like training for a marathon, going green is a lifestyle change that requires both physical and mental commitment, and it is most easily accomplished gradually. Once you start making minor adjustments, I bet you’ll be surprised by how far you can go, and the impact you can have over a time frame as modest as a year.

Of course “small” is a relative term, so I thought I’d share five steps I’ve taken to green my own life by way of example:

1. Shop local. I visit my local farmer’s market once weekly, where I buy the majority of my produce. When shopping at the grocery store, I try to buy local when it’s offered. I also make an effort to patronize locally-owned restaurants, clothing stores, and other retail outlets. This significantly reduces my share of the fuel used to transports goods, and I value developing a rapport with people who have a vested interest in the community they serve.

2. Minimize meat consumption. I like to think of myself as not
so much of a vegetarian as a “meat minimalist.” I eat meat sparingly, a
couple times a week, and try to get the majority of my protein from
plant sources and dairy. When I do eat meat, I opt for organic,
ethically produced varieties. We can all reduce our meat consumption,
saving food, water, and oil resources (Did you know that it takes 2.5 –
pounds of grain and 435 gallons of water to produce a pound of beef?
Check out the new film Food, Inc to learn more about food choices and
the food industry).

3. Travel sustainably. When traveling home from D.C. to Boston,
I take the train instead of flying. It takes a bit longer, but it’s a
significant carbon savings and a pleasant, scenic ride through coastal New England. I walk and bike around D.C. and take Metro as a last resort.

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