Greendex 2010: Consumer Choice and the Environment — A worldwide tracking survey

greendexlogo.JPGABOUT THE SURVEY:
National Geographic and international polling firm GlobeScan recently released the results of the third annual Greendex survey.   The Greendex is a quantitative study of 17,000 consumers in 17 countries.  Participants were asked questions about their energy use, consumer product use, transportation practices, beliefs about the environment and sustainability, and knowledge of environmental issues.  The answers were then calculated to churn out a Greendex score–the relative environmental impact of a person’s consumer choices.  Individual scores are averaged to create a mean score for each country.  The Greendex measures the impact of the average consumer in each country surveyed; it does not measure the environmental impact of a total country.

Here are some of the results:

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